LEE
Their goal is to create a premium instant food brand for young customers who can enjoy quality and healthy traditional Chinese food while maintaining their fast-paced lifestyle.
During the exploration process, we developed several directions and conducted internal and external focus groups. These directions included abstract illustration, bold and contemporary design, and elegant design approaches.
As a result, the final design effectively resonates with potential customers while maintaining the essence of the Lei Garden identity.
Scope of work
Other works