LEE
Upon reviewing the current brand design, a significant issue was identified: the lack of a clear brand identity, which hinders effective communication of its characteristics.
To address this issue, modifications have been made from the logo to brand graphics by implementing slanted treatment that enriches the dynamic impact and energetic expression of the brand identity.
Additionally, a new photography style has been introduced to reflect the brand's confidence and contemporary style in ecofunctional wear.
Scope of work
Other works