Pickabowl — kit-design

Pickabowl Contemporary fast food brand

Creating a new poke bowl brand that emphasizes health and sustainable food sources, while introducing an innovative fast food culture. Customers have the freedom to choose their favorite ingredients, toppings and bowl sizes, creating a truly personalized meal based on their appetite. This customized bowl concept is reflected in the name “Pickabowl”.

The word “poke” means "cut into pieces" and refers to the slices or cubes of raw fish that are served in a bowl. Therefore, a cubical graphic is introduced as the supporting graphic element of the brand, used on marketing materials, packaging and restaurants utilities.

Photography showcases the variety of ingredients offered by Pickabowl, attracting customers with beautifully styled product images.

Scope of work

Naming
Design direction
Identity design
Photo-shooting & photography direction
Packaging design

Other works

Kolour

Mannings

Po Chai Pills

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