LEE
We developed the concept of "unchanged taste with different experiences" that highlighted the brand attributes and introduced the new product line to the market.
The artistic line graphics symbolize SauTao’s noodles, which travel through families and act as the connection for every family in different scenarios and stages of their lives.
This campaign concept has been implemented across various applications and media touch points, including packaging, magazine advertisements, and TV commercials.
Scope of work
Other works