LEE
The packaging portrays a scene from DeBeers’ adventurous Mid-Autumn story of the rabbit planting the seeds of diamonds that grew into jewel masterpieces for Chang E. The design includes intricate details, with the centerpiece designed as a jewelry box that lights up and reveals a hidden floral pattern when opened. The panels on both sides showcase layers of lotus flowers to create a sense of depth, bringing the cinematic scene to life when the package opens.
This unique experience is the outcome of combining creative ideas with technical adaptation.
Scope of work
Other works