Tencel — kit-design

Tencel Sustainable fiber brand for textile

Rebranding a world-leading brand of sustainably produced botanic fibers in the textile industry. Tencel aims to transition from a B2B business model to a direct to consumer approach. The goal is to increase brand awareness among end customers by refreshing its visual identity and refining consumer-focused brand messaging.

Scope of work

Concept development
Design direction
Photo-shooting & photography direction
Brand activation
Brand launch event
Campaign concept & design

The new identity incorporates a lifestyle aspect into the brand's sustainable DNA. The updated logo features a finger-printed leaf symbolizing the harmony between nature and humanity, with the addition of the new Tencel green color to the visual assets. The color represents the modern and fresh look of the revamped brand and is easily recognizable across all applications.

The new tagline "feels so right" conveys the message of what's right for the earth, and both internal fulfillment and external comfort from wearing clothing made with sustainable materials.

This new identity enhances market recognition and communication with end customers.

The photography style follows the theme of "everyday epic" showcasing the passion for sustainable fashion in daily life.

Other works

Veocel

Mannings

Po Chai Pills

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