Veocel — kit-design

VeocelSustainable fiber for personal hygiene products

As a subsidiary brand of Lenzing AG, Veocel focuses primarily on creating sustainable beauty and personal hygiene products made with natural ingredients.

The logo, which consists of a heart and two leaves, symbolizes genuine love and care for both customers and the environment. The color blue was deliberately chosen to convey a sense of cleanliness and hygiene for the brand. This distinctive blue sets Veocel apart from other brands under Lenzing AG.

Scope of work

Concept development
Design direction
Photo-shooting & photography direction
Brand activation
Campaign concept & design

Establishing trust and confidence with customers is crucial for a new brand. The tagline “Purely for you” underscores the purity and cleanliness of the products, which are dedicated solely to the customers.

Brand photography is a key focus of the project, with a library of over 50 photos created for various segments of the brand, including beauty and kids products, as well as everyday essential items. These images have been incorporated into marketing campaigns, packaging, and tradeshows.

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