Make it feels right — kit-design

Make it feels rightmarketing campaign that focuses on eco-fashion community

Make It Feels Right is a campaign that provides updated information and solutions in the eco-fashion community. By bringing attention to the environmental impact of synthetic and non-sustainable materials used in the fashion industry, the public becomes more aware of these issues. Make It Feels Right encourages everyone to learn and carefully choose the material used in the products.

The care label signifies the materials used and has inspired for the design of the campaign's identity. The design, resembling a care label, is not only visually distinct but also emphasizes the importance of checking the care label when making a purchase.

After the campaign was launched, it created a real buzz in the eco-fashion industry and received great feedback worldwide, including in some Asian countries, such as Japan and Singapore.

Scope of work

Campaign concept
Design direction
Identity design
Website design
Packaging design
Apparel design

The care label signifies the materials used and has inspired for the design of the campaign's identity. The design, resembling a care label, is not only visually distinct but also emphasizes the importance of checking the care label when making a purchase.

The overall design approach is to showcase the consequences of the choice everyone made in fashion. Two sets of the visuals and graphic elements, including icons and illustrations, have been developed to demonstrate the good and bad choices made could lead directly to the differences of the environmental impacts.

Other works

Tencel

NuStar Resort & Casino

Veocel

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